We have end-to-end solutions that help you measure each of these in-store variables and their impact on your sales volume. The willingness to pay for each one of these vaccines was inquired vs. So with our insights, your activation will always be shopper-friendly. Find the right solution for your business.
The participants who have been diagnosed with dengue also showed greater willingness to pay OR 1. A population survey was administered from October to December , including families in 11 municipalities in Colombia. Effective shopper marketing relies on understanding shoppers to influence their purchase decisions and drive growth. Our end-to-end innovation process is backed by 30 years of experience developing, optimizing and validating product campaigns. Greater willingness to pay was observed among the respondents who considered it likely to get the disease, either themselves OR 1. The willingness to pay for each one of these vaccines was inquired vs. Marketing Effectiveness Effective marketing is about delivering your message to the right people, shaping their preferences and, ultimately, driving sales. So with our insights, your activation will always be shopper-friendly. Determinants of felt demand for dengue vaccines in the North Caribbean region of Colombia. Our marketing effectiveness measurement systems excel in their scope and level of integration. Driving performance is also about understanding the levers that influence purchase decisions and ultimately guiding your price and trade promotion strategies. The increasing burden associated with dengue in Latin America makes it essential to understand the community's interest in acquiring vaccines, as an input to plan its introduction in endemic regions. Our consumer panels dig deep into shopper behavior to help you understand the why behind the buy so that you can enhance your marketing approach at retail. One adult per family was interviewed on their perception and history of dengue. Ann Clin Microbiol Antimicrob. We call this reach, resonance and reaction—the three Rs of marketing effectiveness. Most participants recognized dengue as a serious disease in children Find the right solution for your business. Factors such as price, number of doses and effectiveness can independently influence the decision to purchase a vaccine against an endemic disease, such as dengue. We have end-to-end solutions that help you measure each of these in-store variables and their impact on your sales volume. Additionally, this study reveals that background and perceptions of the disease can affect individuals' interest in acquiring this type of preventive interventions. The objective of this study is to learn the felt demand for dengue vaccines by estimating the willingness to pay and its associated factors in endemic communities of the North Caribbean region of Colombia. The price of the vaccine was inversely related to the willingness to pay.
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